Undergoing something of a design revolution at the moment, LG has transformed itself from low-end mass producer of all things vaguely tech to creator of some of the sexiest gadgetry around - just think of the Chocolate mobile phone and TV ranges.
And true to the new form comes the LG Touch Me MP3 player (we opt to call it Touch Me rather than MFFM, as that sounds like we're talking with a mouthful of Cadbury's), a lightweight credit card-sized, aluminium-clad music marvel that's just begging to be caressed by all and sundry. The brazen hussy.
The Touch Me sports a fully interactive 2.4-inch touchscreen LCD featuring LG's picture-improving Mobile XD Engine for MPEG4 video playback and JPEG viewer, and supports all the popular audio formats - MP3, WMA, OGG and ASF.
Available come June, the Touch Me will be served up in 2GB and 4GB flavours with a touted 20-hour battery life. And at 90x51.5x9.9mm thin, we're looking forward to copping a feel. No word on whether the UK will be seeing the colourful VW version (previewed here), but fingers crossed.
www.lge.co.uk