Who we are and what we do...
Magicalia is building a truly cross-media publishing group. The company owns a portfolio of market-leading magazines and online communities in special interest markets, as well as publishing community websites for external magazine publishing clients.
Magicalia also operates an e-commerce platform for specialist retail clients that integrates fully with Magicalia's published websites. If you are interested, get a free site assessment here.
Our approach to publishing brings together content, community and commerce. The high quality editorial, professional reviews, news and advice teamed with a community of readers creates sites with a wealth of content through forums, photo galleries, moderated event discussions, and structured equipment reviews.
Magicalia also operates an e-commerce platform for specialist retail clients that integrates fully with Magicalia's published websites. If you are interested, get a free site assessment here.
Our approach to publishing brings together content, community and commerce. The high quality editorial, professional reviews, news and advice teamed with a community of readers creates sites with a wealth of content through forums, photo galleries, moderated event discussions, and structured equipment reviews.
RoadCyclingUK.com (Magicalia media brand)
RoadCyclingUK.com: A case study in launching
Magicalia Digital Publishing has long had leadership and a loyal audience in the cycling market, with its leading mountain biking website, Bikemagic.com. In 2004 the company spread its wings with a new launch into the road cycling market.
Magicalia's research demonstrated a need among advertisers, and users, for an equally interactive and innovative website in the road sector of the cycling market. There was widespread disillusionment with the media options - magazines and thin magazine websites "pushing" content - and Magicalia has been quick and successful in response to this need.
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View all casestudies
Magicalia's research demonstrated a need among advertisers, and users, for an equally interactive and innovative website in the road sector of the cycling market. There was widespread disillusionment with the media options - magazines and thin magazine websites "pushing" content - and Magicalia has been quick and successful in response to this need.
Read more
View all casestudies
2/6/2008
SHIFT teams up with Mayhem World
SHIFT, the newly launched quarterly glossy bike magazine and sister title to BikeMagic.com the long established MTB community website from Magicalia Ltd, announces it has teamed up with Mayhem World as its official partner with the Mayhem World Club, and sponsor of the mixed category for the event.
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12/5/2008
Magicalia announces launch of new cycling magazine SHIFT
Magicalia, home of the leading cycling websites, bikemagic.com and roadcyclinguk.com are pleased to announce the launch of SHIFT magazine.
Read more
1/3/2008
IPC Southbank to sell Practical Parenting to Magicalia
IPC Southbank today announces it is to sell Practical Parenting to Magicalia.
Read more
SHIFT teams up with Mayhem World
SHIFT, the newly launched quarterly glossy bike magazine and sister title to BikeMagic.com the long established MTB community website from Magicalia Ltd, announces it has teamed up with Mayhem World as its official partner with the Mayhem World Club, and sponsor of the mixed category for the event.
Read more
12/5/2008
Magicalia announces launch of new cycling magazine SHIFT
Magicalia, home of the leading cycling websites, bikemagic.com and roadcyclinguk.com are pleased to announce the launch of SHIFT magazine.
Read more
1/3/2008
IPC Southbank to sell Practical Parenting to Magicalia
IPC Southbank today announces it is to sell Practical Parenting to Magicalia.
Read more